Targetable attention for advertisers and FAST/CTV/OTT

Increase revenue by letting advertisers target the most important metrics programmatically and in real time

Dashboard screenshot displaying various analytics metrics such as engagement score, total sessions, and page insights; includes nike, coca-cola, and heineken ad thumbnails.

Works with

We introduce a common currency around content engagement and ad impact, unifying how publishers and advertisers quantify user value for better performance and reporting

ad impact score

engagement score

Benefits

Streamline your data strategy on what matters

Collect and combine data and make it focused on attention and engagement

Target in real time

Ensure that your campaigns only reach your desired target audience where and when they pay attention

Strengthen collaboration with your partners

Connect with your partners directly, or through your desired platform, and support them with pre- and post campaign reporting tools

Features

01

Targeting

Let advertisers target engagement and attention programmatically, and in real time

02

Pre-campaign forecasting

Enable your direct advertising partners to forecast inventory

03

Audience platform

Get a granular overview of how your business performs across ads and content in real time

04

Privacy compliance

Prioritize aggregated, anonymized metrics over detailed personal data, safeguarding user privacy while delivering effective advertising experiences

Machine learning tailored to your platform

Publishers

Enhance ad inventory value and viewer experience with our real-time engagement analytics

Advertisers

Achieve precision targeting and improved performance in PMP and PG campaigns, ensuring your ads make an impact